Choose how you want to continue.
Alex Micek on BMW’s iDrive ‘Special Surprises’
Summary
Alex Micek expresses frustration with how modern car technology, particularly BMW’s iDrive, focuses on advertisements and perceived advancements but often fails in reliability and user satisfaction. He reflects on his emotional response to these shortcomings, feeling let down by the promise of futurism in automotive technology.
MORE POSTS LIKE THIS
BMW Probably Paid Sony for the Spider-Man Dashboard Ads, Not the Other Way Around
Daring Fireball ·
Aug 11, 2026
In a new first, Amazon uses fullscreen takeovers on Fire TV to advertise its mobile app
Elias Saba ·
May 27, 2026
AUTHOR