BMW Probably Paid Sony for the Spider-Man Dashboard Ads, Not the Other Way Around

· Daring Fireball · Aug. 11, 2026, 8:13 p.m.
advertising sony BMW Spider-Man
Summary
The blog post discusses the possible arrangement between BMW and Sony regarding the promotional placement of BMW vehicles in the Spider-Man: Brand New Day movie, suggesting that BMW may have paid Sony for this, which could upset BMW's customers.
Read full post on www.press.bmwgroup.com →
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