BMW’s in-car Spider-Man ad is a warning sign

· Disconnect · Aug. 12, 2026, 9:05 p.m.
Future of transport advertising privacy Automotive Industry user-experience
Summary
The blog post critiques BMW's in-car advertising, arguing that rather than a transformative transport revolution, modern cars are increasingly invasive, tracking users and inundating them with ads. It highlights concerns about privacy and the commercialization of personal space in vehicles.
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