BMW Has Put a Spider-Man Ad on the Dashboard Display of Owners’ Cars

25 · Daring Fireball · Aug. 6, 2026, 3:20 p.m.
advertising BMW Spider-Man luxury cars
Summary
BMW is facing backlash from owners who are upset about ads for 'Spider-Man: Brand New Day' appearing on their car dashboards. Many view this intrusive advertising as inappropriate for a luxury vehicle and have taken to social media to voice their outrage, comparing the situation to a dystopian scenario.
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