Amazon wants to use more of its own chips in future Fire TVs, Echos, and Kindles

· Elias Saba · July 3, 2026, 12:24 a.m.
Article Amazon Fire TV Amazon chips Smart Devices fire-tv
Summary
Amazon is shifting towards using more of its own AZ chips in future Fire TVs, Echos, and Kindles, moving away from reliance on third-party SoCs like MediaTek and Amlogic, especially for AI tasks and general processing.
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