Amazon wants to use more of its own chips in future Fire TVs, Echos, and Kindles

· Elias Saba · July 3, 2026, 12:24 a.m.
Article Amazon Fire TV Amazon chips Smart Devices Echo
Summary
Amazon is shifting towards using more of its own AZ chips in future Fire TVs, Echos, and Kindles, moving away from reliance on third-party SoCs like MediaTek and Amlogic, especially for AI tasks and general processing.
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