Meet the prototypers

Creating a great app, game, or product takes work. Brainstorming ideas, thoughtful iteration, and — as Apple’s Prototyping team knows all too well — feedback. Constant feedback. “If we’re not getting feedback on something, we’re just not showing it to the right people,” says Apple designer Julian Missig. Missig and several other members of the Prototyping team recently hosted a conversation in the Design Digital Lounge for WWDC22 attendees, where they shared their approaches to creating useful ...