Prediction Framework, a time saver for Data Science prediction projects

1 · Google · Dec. 29, 2021, 8:25 p.m.
Posted by Álvaro Lamas, Héctor Parra, Jaime Martínez, Julia Hernández, Miguel Fernandes, Pablo Gil Acquiring high value customers using predicted Lifetime Value, taking specific actions on high propensity of churn users, generating and activating audiences based on machine learning processed signals…All of those marketing scenarios require of analyzing first party data, performing predictions on the data and activating the results into the different marketing platforms like Google Ads as freque...