Q&A: Decreasing Risk as an Entrepreneur

Question What is one way for an entrepreneur to decrease risk when starting a business? Answer Validating your idea by getting paying customers is the best way to decrease risk. If you can get customers to pre-pay for your product or service, that will take a lot of risk off the table. That said, there are a few other options you can explore: Build a Customer Waitlist If you can’t get customers paying for your product before you deliver it, building a list of interested prospects before you laun...

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