How to Use Quasi-experiments and Counterfactuals to Build Great Products

Descriptive statistics and correlations are every data scientists’ bread and butter, but they often come with the caveat that correlation isn’t causation. At Shopify, we believe that understanding causality is the key to unlocking maximum business value. We aim to identify insights that actually indicate why we see things in the data, since causal insights can validate (or invalidate) entire business strategies. Below I’ll discuss different causal inference methods and how to use them to build g...

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