The post discusses the misconception that SEO is an optional activity for businesses. It argues that every decision made within an organization affects its SEO and visibility, often without conscious awareness or planning. Despite teams focusing on good SEO practices like using metadata and running audits, many fail to consider how their overall architecture and decisions impact search engine optimization and user discoverability. The author emphasizes the importance of shared responsibility across teams for SEO implications, rather than treating it as solely the domain of specialists.