Apple’s Analyst Calls Have Been Scripted for Decades

· Daring Fireball · Nov. 3, 2026, 3:54 p.m.
Summary
Dave Lee criticizes Apple's earnings calls under CEO John Ternus, likening them to previous unimpressive calls led by Tim Cook. He argues that Ternus should emulate Steve Jobs by participating in calls only when there's significant news, rather than following a scripted format. Lee reminisces about Jobs's approach, suggesting that sporadic appearances create more interest and anticipation for important announcements.