The blog post discusses the concept of 'superpersuasion' in the context of AI, exploring the idea that advanced AI could persuade or bribe individuals, contrary to the notion that it can only use rational arguments. It argues that AI's ability to build rapport or offer incentives will make it persuasive to ordinary people, as demonstrated by a prediction market experiment. It critiques rationalist expectations of AI persuasion by highlighting that effective persuasion often requires a personal connection and tangible incentives, which AI might provide.