This blog post discusses Etsy's approach to managing the environmental impact of its computing resources while leveraging AI. It outlines the company's sustainability initiatives and targets, particularly its efforts to improve energy efficiency and data transparency in cloud computing. The authors share their innovative approach using 'Cloud Jewels' to estimate energy consumption and highlight the challenges they face in measuring the environmental impact of AI. Etsy emphasizes collaboration with other companies and the importance of accountability in achieving sustainability goals.