Enterprise Readiness Is Not What You Support. It Is What Your Customers Can Own

· Phat Pham · Aug. 20, 2026, 6:19 p.m.
Summary
In a recent podcast episode from 'What the SaaS?!', Phat Pham discusses how SafetyCulture significantly reduced SSO support tickets by implementing Auth0's self-service enterprise configuration, illustrating an important shift in enterprise readiness that emphasizes customer empowerment over mere support.
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