This blog post announces the new Rich Text Format (RTF) capabilities of Apex, enabling users to convert Markdown into RTF for use in macOS applications. It explains how RTF can replace HTML for styled text in Apple’s ecosystem, with practical command-line examples for converting documents and integrating with applications like Pages and Mail. The author also discusses enhancements for handling images and metadata in Markdown generated from Bear and Panda apps. Creative workflows are encouraged, with a call for feedback on user implementations.