Summary
In a recent roundtable discussion, BMW's senior vice president Stephan Durach stated the company has no intention of selling in-vehicle ads, emphasizing the car as a personal space. Despite previous efforts to monetize features, such as heated seats, which were withdrawn due to customer backlash, BMW's advertising strategy remains controversial following the backlash over a promotional Spider-Man feature that some consider an advertisement. The piece reflects on consumer rights and perceptions of privacy in automotive experiences.