Google’s acquisition of Doubleclick

1 · David Farquhar · April 14, 2026, 11:37 a.m.
retro computing Google DoubleClick acquisition advertising
Summary
Google's acquisition of DoubleClick in 2007 for $3.1 billion marks a significant step in enhancing its advertising business, initiated with Adwords in 2000. This move further solidified Google's position in the advertising industry.
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