Salesforce.com's new language/platform pack: "Apex"

1 · Josh Long · Jan. 27, 2007, 10 p.m.
I just noticed Salesforce.com’s latest step towards platform domination: Apex.I like the name. Cool. Sounds like Apress, and Ajax. Half buzz, half hard-hitting tech done cheap, with just a twist of that je ne sais quoi, that “this could be a Windows codename” quality. Yeah! I like the possibilities. The market for middle ware integration is astonishing. The application that’s readily customized is the application that more readily adapts, and is adapted. This should go a long way towards remov...