How to deal with the seasonality of a market?

1 · Lyft · Nov. 14, 2018, 7:23 p.m.
At Lyft we want to ensure that in the next few weeks there will be enough drivers so that all the passengers will be able to get to their destination in time, but also that there will be enough passengers so that drivers will be able to work when they want to, i.e that the market will be balanced, to provide the best transportation to everyone. Lyft has built many tools and bonuses to incentivize drivers and passengers to use Lyft more often or at specific times. But can we predict a few weeks i...