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Copywriting is the art/science of selling with words. Most geeks do not believe in copywriting. Long copy can’t sell, right? Who reads a single sentence in Apple’s copy? All you need is a fancy product name and an incredible list of features, right? Wrong, wrong and … wrong! And I’ll explain why in a minute. Various styles of copy work depending on the stage of sophistication of the market and their state of awareness. States of awareness How aware of your product and their needs is your market?...