Master data management: Refining your enterprise data strategy

1 · Zapier · Nov. 4, 2025, 4:05 p.m.
Someone in my network once told me they accidentally triple-invoiced a single client for the same deliverable. Triple invoiced, and all because sales never updated their customer relationship management system to show they'd closed and onboarded that lead. So, every time the deal record moved from "open proposal" to "close" in the CRM, accounting auto-sent a new invoice via its enterprise resource planning tool. What looked like a record-breaking sales month turned out to be a data blunder—plus ...