Improving performance by prefetching product pages from Etsy Search

310 · Etsy, Inc. · Oct. 29, 2025, 5:37 p.m.
Summary
This blog post discusses Etsy's implementation of the Speculation Rules API (SRA) to improve web performance by prefetching product pages. The team observed significant performance improvements, with metrics indicating improvements of up to 24% in various loading times. The post outlines the technical aspects of prefetching, including challenges faced during implementation and lessons learned. Future opportunities for further enhancements are also considered, particularly regarding prerendering.