What Zapier's GTM org learned from an AI hackweek

178 · Zapier · Sept. 2, 2025, 3:36 p.m.
Summary
This blog post details the experiences of Zapier's GTM team during their first AI hackweek, highlighting the importance of structured planning, community engagement, and innovative projects that emerge from team collaboration. Key takeaways focus on mandatory participation, project categorization, and the benefits of leveraging AI to enhance efficiency in various functions like marketing, support, and sales. The post serves as a guide for others considering similar initiatives and emphasizes the value of experimentation in embracing AI technologies.