Apple Intelligence: The Emperor's New Clothes

265 · Rui Carmo · March 14, 2025, 7:02 p.m.
Summary
This blog post critically examines Apple's recent AI developments, particularly around Siri and Apple Intelligence, suggesting that the company has overpromised and underdelivered. The author references a piece by John Gruber, arguing that while Apple has become a profitable entity, their management of AI technologies lacks substance and innovation. Key issues include a stagnant Siri, absence of meaningful upgrades, and a failure to leverage automation effectively, resulting in diminished trust among developers and users alike.