Why Pricing and Packaging Matters More When You’re Launching Your Second Product

1 · a16z · June 6, 2024, 3:32 p.m.
A strong multiproduct strategy is a cornerstone of a credible growth story for any scaling B2B company. Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new......