A Multi-Year Challenge: Repairing Deep Linking & Attribution at Spotify

Deep linking and attribution are important functionalities for a growing business. Deep links seamlessly get you to the content you want in the app. Attribution helps us understand which activity (such as marketing or sharing) drives you to that content. At Spotify in 2017, these critical functionalities were in disrepair. But over the course of [...] The post A Multi-Year Challenge: Repairing Deep Linking & Attribution at Spotify appeared first on Spotify Engineering....