What Happens When You Make It Free? How the Price of Zero Affects Users

1 · Blue Label Labs · Feb. 10, 2023, 12:43 p.m.
In the real world, very few of the many systems that influence commerce are linear, given enough time; and once a zero comes into the mix, customer behavior changes quite a bit. When you make a product free, you introduce not just another number but a concept that often changes an individual’s behavior, for better… The post What Happens When You Make It Free? How the Price of Zero Affects Users appeared first on BlueLabel....