Cross-Channel Marketing: What It Is & How to Get Started

1 · Twilio · Nov. 18, 2022, 7:41 p.m.
Summary
Have you ever had that experience where you get a well-timed ad for something you’ve been thinking of purchasing, and within a few minutes, you’ve placed your order, and it’s on the way?This can feel like kismet, but it’s more likely the result of a cross-channel marketing campaign.Cross-channel marketing is a strategy businesses use to increase brand awareness and target customers throughout their journey, driving conversions and customer loyalty.Sound like something your brand needs? Let’s div...