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Since the four authors are very popular in the SEO field, I was expecting the best book on SEO ever. All my expectation have been met. I think that the book authors have done a great job describing these difficult concept in an easy and ordered way. The book, also, is very complete. The touched topics include: user-focussed data, key analytical tools, effective website creation, result tracking, search engine theory and behaviour, the impact of social media, SEO best practices and much more....