Your customers don't hate AI — they hate you lying about it

· Twilio · Aug. 31, 2026, 10:05 p.m.
Industry Insights AI Transparency Consumer Perception Brand Communication Marketing Practices
Summary
This post discusses the disconnect between brands claiming their AI identifies itself and the much lower percentage of consumers who agree. It explores the reasons behind this gap and suggests ways for companies to address the issue, emphasizing transparency in AI communication.
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