Why I Believe in Categories, Just Not Category Design

· Kellblog · Aug. 14, 2026, 12:21 a.m.
Summary
This blog post discusses the author's belief in categories, specifically addressing the debate around category design in the context of product development. Using the analogy of finding a complex watch on the beach, the author suggests that intricate designs imply intentionality and thought, challenging perspectives on category creation.
AUTHOR
Sponsored
Zulip logo Zulip
Organized team chat for people who take work seriously. Topic-based threading keeps conversations focused.
Try Zulip
Become a sponsor →