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Every customer has a favorite way of engaging with your brand. Some might be email or social media loyalists. Others might love the immediacy of texting, calling, or chatting with your employees. And some might prefer to self-serve via your website or app or do business with your brand in person.Offering all these channels and more gives your customers the ability to choose exactly how they engage with your brand. And yet, using too many channels can result in siloed data for your business and i...