In recent years, apps have become our constant companions for both work and play. They do some really cool stuff - like alerting you to the fact that you haven’t moved in four hours, teaching you how to cook pasta in the most efficient (read: lazy) way possible, and showing you so, so many pictures of cute cats. They also collect data. Tons of it. They connect directly to your network, feed information into your business decisions and help you create a competitive advantage. But what happen...