The UK's competition regulator proposed allowing app developers to guide users to alternative payment options outside of major app stores, addressing commission fees charged by Apple and Google. Suggestions to open up NFC technology to enable payments through third-party apps have sparked debate over potential confusion and loss of interoperability for users. The author critiques the reliability of Apple-funded studies claiming that app store fees do not inflate prices, bringing attention to the implications of these regulatory changes for developers and consumers alike.