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Tim Cook steps down as CEO of Apple. Several observations on his tenure from a long-term Apple customer and observer.

· Morrick · April 23, 2026, 2:38 a.m.
Tech Life apple design, English leadership apple Business Success Tim Cook
Summary
This blog post reflects on Tim Cook's tenure as CEO of Apple, discussing the company's financial success and growth, while questioning the broader implications and costs of these achievements from the perspective of a long-term customer and observer.
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