The Story Behind an Instacart Order, Part 1: Building a Digital Catalog

1 · Instacart · May 8, 2019, 11:18 p.m.
By: Gordon McCreightIt’s 5:00 pm, you’re heading home from work, and want to make a quick dinner tonight by 7:30 pm. You want to cook up some salmon, but are missing three key ingredients in your fridge: 2.5 lbs of fresh salmon fillets, 1 Meyer lemon, 1 bunch of fresh dill. You pull up Instacart on your iPhone, add these three items to your cart, set your 6:00–7:00 pm delivery window, and complete your order. An hour and a half later, your groceries are delivered to your door right as you’re pre...