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A resume is an advertisement. You are selling your time and attention, and trying to get some potential employer (who is a buyer, and a potential customer) to purchase said time and attention at a competitive price. Advertisements exist to make someone want something. Most engineers aren’t all that savvy about the subtle art of advertising, and as a result, tend to view a resume as more like a letter than a print ad. (Or, more like an email than an LRec, for those of you born after the digita...