The Ansoff Matrix

1 · Christian Cleberg · Dec. 3, 2019, midnight
Overview As the world of business evolves, managers must approach business planning and strategy with a contemporary mindset. According to Dess, McNamara, Eisner, and Lee, managers must be willing to adapt to the modern business environment by going beyond "'incremental management', whereby they view their job as making a series of small, minor changes to improve the efficiency of the firm's operations"1. One reason that strategic management is crucial is because most businesses that fail in the...