The AI Evolution of Graph Search at Netflix

This blog post discusses Netflix's evolution of its Graph Search platform, focusing on integrating AI and Large Language Models to enable natural language queries, simplifying the user experience. It outlines the challenges and methodologies in converting natural language into structured Graph Search queries, addressing semantic correctness, and building user trust through visual feedback and explicit entity selection. The authors emphasize future improvements and the platform’s potential expansion. This is part one of a series on their journey.