Technical founders misread adoption - Rogers explained it in 1962 and I ignored it on Pix

The blog post discusses the misconception among technical founders that understanding technology allows them to predict adoption rates. The author, Avelino, reflects on his initial reluctance to implement Pix at checkout, believing big players should test it first. However, he realized that market decisions can happen independently of personal biases, emphasizing that adoption is more about human behavior than technical infrastructure.