Successful Messaging Tactics for ISVs

1 · Twilio · Feb. 27, 2023, 9:40 p.m.
ISVs, or independent software vendors, are Twilio customers who utilize Twilio APIs to support their own software solutions. ISVs then sell this software to their own clients. If you are an ISV, you are in a unique position. You are building directly on Twilio and responsible to Twilio for content violations or high error rates, but it is your customers who determine the content sent through the software over the Twilio APIs. Unfortunately, a few bad actors can have a negative impact on your Tw...