Apple has updated its App Review Guidelines to strengthen the protections against nonconsensual intimate imagery and bait-and-switch apps. The updates emphasize the need for developers to proactively prevent and remove objectionable material, including AI-generated content. Apps that misrepresent their purpose during the review process are also prohibited, with stricter penalties for violations. The aim is to maintain a safe and trusted experience for users on the App Store by evolving guidelines alongside emerging risks.