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Launched in 2019, Segmentation Platform has been Grab’s one-stop platform for user segmentation and audience creation across all business verticals. User segmentation is the process of dividing passengers, driver-partners, or merchant-partners (users) into sub-groups (segments) based on certain attributes. Segmentation Platform empowers Grab’s teams to create segments using attributes available within our data ecosystem and provides APIs for downstream teams to retrieve them. Checking whether a ...