Software companies buying software: a story of ecosystems and vendors

· Erik Bernhardsson · Feb. 25, 2026, 9:03 p.m.
Summary
This blog post explores the transformation in software development driven by vendorization and the shift towards buying software instead of building it. The author discusses how the rise of cloud services and API businesses has changed the landscape for companies, enabling them to focus on their core offerings while outsourcing infrastructure and services to specialized vendors. The impact on labor dynamics, financial margins, and the evolution of tech companies is also highlighted, along with predictions for the future of software ecosystems and the role of AI in this landscape.
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