Salesforce's AI spending spree continues with $5.7B Braze deal

· Thestack · Oct. 20, 2026, 5:48 p.m.
salesforce Braze News AI acquisition salesforce Marketing Software
Summary
Salesforce has made a significant acquisition by purchasing AI marketing software company Braze for $5.7 billion, valuing it at 50% more than its closing price on the previous Monday.
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