Repeatedly follow-up to show you care.

I knew a music publicist in New York City when she was at the peak of her success. A few of her clients had hits, so everyone wanted to work with her. She was flooded with new music. Here’s how she dealt with the flood: Whenever someone sent their music, it would go into an inbox. That inbox was completely ignored. Whenever someone contacted her to follow-up the first time, to ask if she’d received it, she would take their music out of that first inbox, and put it in a second inbox. That sec...

Submit