Q&A: How do I win in a packed category?

3 · Basecamp · Oct. 10, 2019, 8:07 p.m.
Summary
Today I got an email from a fellow who asked: I’ve been trying to think about my next B2B play but everytime I think of an idea I stop myself due to how saturated the markets are. How do you still win in a packed category? I feel like it’s a lot harder to win… keep reading...