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You know you can’t please everyone, right? But notice that most businesses are trying to be everything to everybody. And they wonder why they can’t get people’s attention! You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want. When CD Baby got popular, I’d get calls from record labels wanting to feature their newest, hottest acts on our site. I’d say, “Nope. They’re not allowed here.” The record label guys would...