Private Ads Prediction with DP-SGD

1 · Google AI Research · Dec. 7, 2022, 7:17 p.m.
Posted by Krishna Giri Narra, Software Engineer, Google, and Chiyuan Zhang, Research Scientist, Google Research Ad technology providers widely use machine learning (ML) models to predict and present users with the most relevant ads, and to measure the effectiveness of those ads. With increasing focus on online privacy, there’s an opportunity to identify ML algorithms that have better privacy-utility trade-offs. Differential privacy (DP) has emerged as a popular framework for developing ML algor...